All design references
172 references. Source scope and detail availability vary.
Toss
South Korea
Company
Summary
Toss
TDS. Toss Blue (#3182F6), with hundreds of components directly connected to development
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Daangn
South Korea
Company
Summary
Daangn
SEED. Orange and lime accents, with shared tokens for React, iOS, Android and Figma
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Gmarket
South Korea
Company
Detailed summary
Gmarket
GDS. A color system connected to the Smile series
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NHN
South Korea
Company
NHN
TOAST UI. Open-source charts, editor and grid
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Baemin
South Korea
Company
Detailed summary
Baemin
Free typefaces including Hanna. The 2025 rebrand features WORK and mint tones
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KakaoBank
South Korea
Company
Detailed summary
KakaoBank
KakaoBank Yellow (#FFE300) and a B+I symbol
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Yanolja
South Korea
Company
Detailed summary
Yanolja
Yanolja Orange, with logo rules for different background contrasts
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LINE
South Korea
Company
LINE
Separate LDSM and LDSG systems, with a forest-green identity
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Kakao
South Korea
Company
Detailed summary
Kakao
Yellow (#FEE500) and a speech-bubble symbol
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Coupang
South Korea
Company
Detailed summary
Coupang
RDS. An internal system with three levels: Elements, Parts and Units
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Banksalad
South Korea
Company
Banksalad
BPL. Lessons and iterations shared on the engineering blog
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MUSINSA
South Korea
Company
Detailed summary
MUSINSA
MUSINSA 2.0. A structure supporting expansion across categories
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Dealicious (Sinsang Market)
South Korea
Company
Dealicious (Sinsang Market)
Public Figma specifications and Android components
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NAVER
South Korea
Company
Detailed summary
NAVER
Green (#03C75A) identity; no unified design-system website
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Samsung
South Korea
Company
Detailed summary
Samsung
One UI. Large typography and circular icons
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LG
South Korea
Company
Detailed summary
LG
LG EI Design. Active and Heritage Red, with dedicated EI typefaces
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Zigbang
South Korea
Company
Detailed summary
Zigbang
No public design system confirmed
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Ohouse
South Korea
Company
Detailed summary
Ohouse
No public design system confirmed
View reference →
Market Kurly
South Korea
Company
Detailed summary
Market Kurly
No public design system confirmed
View reference →
Hyundai Card
South Korea
Company
Detailed summary
Hyundai Card
Known for its typographic identity, including Youandi; no public system confirmed
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Kakao Games
South Korea
Company
Kakao Games
Black tones, SUIT Variable and high-contrast editorial design
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Google
Other countries
Company
Detailed summary
Google
Material Design 3. Covers color, typography, motion and elevation
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Apple
Other countries
Company
Detailed summary
Apple
HIG. Dating from 1984, with Liquid Glass introduced in 2025
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Microsoft
Other countries
Company
Detailed summary
Microsoft
Fluent 2. Windows 11 Mica material
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Amazon
Other countries
Company
Detailed summary
Amazon
Cloudscape. A public system for AWS services
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Shopify
Other countries
Company
Detailed summary
Shopify
Polaris. Detailed guidance on content tone and grammar
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IBM
Other countries
Company
Detailed summary
IBM
Carbon. Open source, with strengths in accessibility and data visualization
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Atlassian
Other countries
Company
Detailed summary
Atlassian
ADS. A token-migration example across multiple products
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Salesforce
Other countries
Company
Detailed summary
Salesforce
SLDS. First established the concept of design tokens
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GitHub
Other countries
Company
Detailed summary
GitHub
Primer. Engineering-focused
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Adobe
Other countries
Company
Detailed summary
Adobe
Spectrum. Cross-platform tokens and components
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Alibaba
Other countries
Company
Detailed summary
Alibaba
Ant Design. Enterprise UI for data-dense interfaces
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Uber
Other countries
Company
Detailed summary
Uber
Base Web. Easy to customize in React
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Pinterest
Other countries
Company
Detailed summary
Pinterest
Gestalt
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Porsche
Other countries
Company
Detailed summary
Porsche
Porsche Design System
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Meta
Other countries
Company
Detailed summary
Meta
Astryx
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Zendesk
Other countries
Company
Zendesk
Garden
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Airbnb
Other countries
Company
Detailed summary
Airbnb
DLS. Its creator shares the philosophy and structure; no official system website
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SAP
Other countries
Company
Detailed summary
SAP
Fiori. Enterprise UX principles
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GitLab
Other countries
Company
Detailed summary
GitLab
Pajamas Design System
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Goldman Sachs
Other countries
Company
Detailed summary
Goldman Sachs
GS Design System
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Mailchimp
Other countries
Company
Detailed summary
Mailchimp
Pattern Library. Guidance on color, typography and data visualization
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Nvidia
Other countries
Company
Detailed summary
Nvidia
No public design system confirmed
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Anthropic
Other countries
Company
Detailed summary
Anthropic
No public design system confirmed
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OpenAI
Other countries
Company
Detailed summary
OpenAI
No public design system confirmed
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SpaceX
Other countries
Company
SpaceX
No public design system confirmed
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Netflix
Other countries
Company
Detailed summary
Netflix
Hawkins is an internal, nonpublic system
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Booking.com
Other countries
Company
Detailed summary
Booking.com
Juniper. Internal use
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Skyscanner
Other countries
Company
Detailed summary
Skyscanner
Backpack. Internal use
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Revolut
Other countries
Company
Detailed summary
Revolut
Internal use
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Spotify
Other countries
Company
Detailed summary
Spotify
Encore. Internal use
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Aalto University
Other countries
Company
Aalto University
A design system listed on designsystems.surf
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Alaska Airlines (Auro)
Other countries
Company
Detailed summary
Alaska Airlines (Auro)
A design system listed on designsystems.surf
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Arbetsförmedlingen
Other countries
Company
Arbetsförmedlingen
A design system listed on designsystems.surf
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Audi
Other countries
Company
Detailed summary
Audi
A design system listed on designsystems.surf
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Australian Government (Agriculture)
Other countries
Company
Detailed summary
Australian Government (Agriculture)
A design system listed on designsystems.surf
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Aviva
Other countries
Company
Aviva
A design system listed on designsystems.surf
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Basis
Other countries
Company
Basis
A design system listed on designsystems.surf
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BBC
Other countries
Company
BBC
A design system listed on designsystems.surf
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Biings
Other countries
Company
Biings
A design system listed on designsystems.surf
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Brainly (Pencil)
Other countries
Company
Brainly (Pencil)
A design system listed on designsystems.surf
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Carrefour (Marcel)
Other countries
Company
Carrefour (Marcel)
A design system listed on designsystems.surf
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Cash App
Other countries
Company
Detailed summary
Cash App
A design system listed on designsystems.surf
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CMS
Other countries
Company
Detailed summary
CMS
A design system listed on designsystems.surf
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Datadog (Druids)
Other countries
Company
Detailed summary
Datadog (Druids)
A design system listed on designsystems.surf
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Dell
Other countries
Company
Detailed summary
Dell
A design system listed on designsystems.surf
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Denmark
Other countries
Company
Detailed summary
Denmark
A design system listed on designsystems.surf
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Docplanner (Watson)
Other countries
Company
Docplanner (Watson)
A design system listed on designsystems.surf
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eBay (Evo)
Other countries
Company
Detailed summary
eBay (Evo)
A design system listed on designsystems.surf
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Elastic
Other countries
Company
Detailed summary
Elastic
A design system listed on designsystems.surf
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Elisa
Other countries
Company
Elisa
A design system listed on designsystems.surf
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Esri (Calcite)
Other countries
Company
Detailed summary
Esri (Calcite)
A design system listed on designsystems.surf
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General Electric (Edison)
Other countries
Company
General Electric (Edison)
A design system listed on designsystems.surf
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GOV.UK
Other countries
Company
Detailed summary
GOV.UK
A design system listed on designsystems.surf
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Helsinki
Other countries
Company
Detailed summary
Helsinki
A design system listed on designsystems.surf
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Ideagen (Helix)
Other countries
Company
Ideagen (Helix)
A design system listed on designsystems.surf
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INPS (Sirio)
Other countries
Company
INPS (Sirio)
A design system listed on designsystems.surf
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Kajabi (Sage)
Other countries
Company
Detailed summary
Kajabi (Sage)
A design system listed on designsystems.surf
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Kiwi.com (Orbit)
Other countries
Company
Kiwi.com (Orbit)
A design system listed on designsystems.surf
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Lemon Squeezy (Wedges)
Other countries
Company
Lemon Squeezy (Wedges)
A design system listed on designsystems.surf
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LocalTapiola (Duet)
Other countries
Company
Detailed summary
LocalTapiola (Duet)
A design system listed on designsystems.surf
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Maersk
Other countries
Company
Detailed summary
Maersk
A design system listed on designsystems.surf
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Michelin (Motion)
Other countries
Company
Detailed summary
Michelin (Motion)
A design system listed on designsystems.surf
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monday.com (Vibe)
Other countries
Company
Detailed summary
monday.com (Vibe)
A design system listed on designsystems.surf
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MongoDB (LeafyGreen)
Other countries
Company
Detailed summary
MongoDB (LeafyGreen)
A design system listed on designsystems.surf
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Morningstar
Other countries
Company
Detailed summary
Morningstar
A design system listed on designsystems.surf
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Motorway
Other countries
Company
Motorway
A design system listed on designsystems.surf
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Mozilla (Protocol)
Other countries
Company
Detailed summary
Mozilla (Protocol)
A design system listed on designsystems.surf
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Nordhealth
Other countries
Company
Detailed summary
Nordhealth
A design system listed on designsystems.surf
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NS Dutch Railways (Tractie)
Other countries
Company
NS Dutch Railways (Tractie)
A design system listed on designsystems.surf
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NSW
Other countries
Company
Detailed summary
NSW
A design system listed on designsystems.surf
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NYS
Other countries
Company
Detailed summary
NYS
A design system listed on designsystems.surf
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Ontario
Other countries
Company
Detailed summary
Ontario
A design system listed on designsystems.surf
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Orange
Other countries
Company
Detailed summary
Orange
A design system listed on designsystems.surf
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Palantir (Blueprint)
Other countries
Company
Detailed summary
Palantir (Blueprint)
A design system listed on designsystems.surf
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Pluralsight
Other countries
Company
Pluralsight
A design system listed on designsystems.surf
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Power (Playbook)
Other countries
Company
Power (Playbook)
A design system listed on designsystems.surf
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Razorpay (Blade)
Other countries
Company
Razorpay (Blade)
A design system listed on designsystems.surf
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Red Hat (PatternFly)
Other countries
Company
Detailed summary
Red Hat (PatternFly)
A design system listed on designsystems.surf
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REI (Cedar)
Other countries
Company
Detailed summary
REI (Cedar)
A design system listed on designsystems.surf
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SEEK (Braid)
Other countries
Company
SEEK (Braid)
A design system listed on designsystems.surf
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Segment (Evergreen)
Other countries
Company
Detailed summary
Segment (Evergreen)
A design system listed on designsystems.surf
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ServiceNow (Horizon)
Other countries
Company
ServiceNow (Horizon)
A design system listed on designsystems.surf
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Sigma
Other countries
Company
Sigma
A design system listed on designsystems.surf
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Škoda (Flow)
Other countries
Company
Škoda (Flow)
A design system listed on designsystems.surf
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Sprout Social (Seeds)
Other countries
Company
Detailed summary
Sprout Social (Seeds)
A design system listed on designsystems.surf
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SumUp (Circuit)
Other countries
Company
Detailed summary
SumUp (Circuit)
A design system listed on designsystems.surf
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Sunrise (Solar)
Other countries
Company
Sunrise (Solar)
A design system listed on designsystems.surf
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Tailwind
Other countries
Company
Detailed summary
Tailwind
A design system listed on designsystems.surf
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Teamleader (Ahoy)
Other countries
Company
Teamleader (Ahoy)
A design system listed on designsystems.surf
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Thumbtack (Thumbprint)
Other countries
Company
Detailed summary
Thumbtack (Thumbprint)
A design system listed on designsystems.surf
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Twilio (Paste)
Other countries
Company
Detailed summary
Twilio (Paste)
A design system listed on designsystems.surf
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U.S. Web Design System
Other countries
Company
Detailed summary
U.S. Web Design System
A design system listed on designsystems.surf
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UAE
Other countries
Company
Detailed summary
UAE
A design system listed on designsystems.surf
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Vercel (Geist)
Other countries
Company
Detailed summary
Vercel (Geist)
A design system listed on designsystems.surf
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Visa
Other countries
Company
Detailed summary
Visa
A design system listed on designsystems.surf
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VTS (Terra)
Other countries
Company
VTS (Terra)
A design system listed on designsystems.surf
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Washington Post
Other countries
Company
Washington Post
A design system listed on designsystems.surf
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Wikimedia (Codex)
Other countries
Company
Detailed summary
Wikimedia (Codex)
A design system listed on designsystems.surf
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Wonderflow (Wanda)
Other countries
Company
Wonderflow (Wanda)
A design system listed on designsystems.surf
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Workday (Canvas)
Other countries
Company
Detailed summary
Workday (Canvas)
A design system listed on designsystems.surf
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WorkOS (Radix)
Other countries
Company
WorkOS (Radix)
A design system listed on designsystems.surf
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Seoul National University
South Korea
University
Detailed summary
Seoul National University
Five colors including SNU Blue; UI identity guidelines revised in 2021, available as a PDF
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Yonsei University
South Korea
University
Yonsei University
Dedicated Yonsei typeface and documented visual-identity rules
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Korea University
South Korea
University
Korea University
Official pages for logos, signatures and emblems
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Sungkyunkwan University
South Korea
University
Detailed summary
Sungkyunkwan University
Rules for combining Korean, English and Chinese-character logotypes
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Hanyang University
South Korea
University
Hanyang University
A dedicated visual-identity design guidebook
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Ewha Womans University
South Korea
University
Detailed summary
Ewha Womans University
A dedicated Logo & Font page
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Sogang University
South Korea
University
Sogang University
Design guidelines covering all visual media
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Hongik University
South Korea
University
Hongik University
Separate documentation for the logotype and symbol mark
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Kyung Hee University
South Korea
University
Kyung Hee University
Rules for primary and secondary colors and graphic motifs
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Chung-Ang University
South Korea
University
Chung-Ang University
Blue as the base color; a complete visual-identity redesign in 2002
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POSTECH
South Korea
University
Detailed summary
POSTECH
POSTECH RED as the university color; registered trademark
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Dongguk University
South Korea
University
Dongguk University
An Authority Logo inspired by the Four Noble Truths and the Noble Eightfold Path
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Pusan National University
South Korea
University
Pusan National University
A symbol combining an eagle, a book and a circle
View reference →
Kyungpook National University
South Korea
University
Kyungpook National University
Separate Authority Mark and Communication Logo
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KAIST
South Korea
University
KAIST
An introduction to university symbols
View reference →
Seokyeong University
South Korea
University
Seokyeong University
Downloadable rules for the symbol mark, signature and brand colors
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Konkuk University
South Korea
University
Konkuk University
Only the main website has been confirmed
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Kookmin University
South Korea
University
Kookmin University
Only the main website has been confirmed
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Sookmyung Women's University
South Korea
University
Sookmyung Women's University
Only the main website has been confirmed
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Inha University
South Korea
University
Inha University
Only the main website has been confirmed
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Chonnam National University
South Korea
University
Chonnam National University
Only the main website has been confirmed
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Chungnam National University
South Korea
University
Chungnam National University
Only the main website has been confirmed
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UNIST
South Korea
University
Detailed summary
UNIST
Only the main website has been confirmed
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GIST
South Korea
University
GIST
Only the main website has been confirmed
View reference →
University of Seoul
South Korea
University
University of Seoul
Blue as the symbolic color; no detailed visual-identity page confirmed
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Harvard University
Other countries
University
Detailed summary
Harvard University
Crimson, originating from rowing scarves in 1858
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Yale University
Other countries
University
Detailed summary
Yale University
A dedicated designer since 1920; Yale Blue
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MIT
Other countries
University
Detailed summary
MIT
Logo do's and don'ts and a sub-branding policy
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Stanford University
Other countries
University
Detailed summary
Stanford University
Cardinal Red, with separate logo, color, typography and web guidance
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Princeton University
Other countries
University
Princeton University
An integrated system for logos, trademarks, colors and typefaces
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University of Oxford
Other countries
University
Detailed summary
University of Oxford
Oxford Blue, with keyline-logo rules for different backgrounds
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University of Cambridge
Other countries
University
Detailed summary
University of Cambridge
Founded in 1209, with a coat of arms used for 450 years
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University of Tokyo
Other countries
University
Detailed summary
University of Tokyo
A new visual identity established in 2024; Tansei light blue as the university color
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University of Toronto
Other countries
University
University of Toronto
U of T Blue (Pantone 655)
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University of Michigan
Other countries
University
Detailed summary
University of Michigan
Integrated access to logos, colors, typography and templates
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UNC Chapel Hill
Other countries
University
Detailed summary
UNC Chapel Hill
Covers brand messaging and editorial style
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Cornell University
Other countries
University
Detailed summary
Cornell University
Brand Center, with sections for logos, colors, typography and design resources
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Caltech
Other countries
University
Detailed summary
Caltech
Identity Toolkit: guidance on symbols, fonts, colors and photography
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University of Pennsylvania
Other countries
University
Detailed summary
University of Pennsylvania
Logo downloads and an official style-guide PDF
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NYU
Other countries
University
NYU
Designing in Our Style, with a brand toolkit
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Columbia University
Other countries
University
Detailed summary
Columbia University
Only the main website has been confirmed
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ETH Zurich
Other countries
University
ETH Zurich
Only the main website has been confirmed
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Imperial College London
Other countries
University
Imperial College London
Only the main website has been confirmed
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UCL
Other countries
University
Detailed summary
UCL
Only the main website has been confirmed
View reference →
NUS
Other countries
University
Detailed summary
NUS
Only the main website has been confirmed
View reference →
University of Melbourne
Other countries
University
University of Melbourne
Only the main website has been confirmed
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University of Sydney
Other countries
University
University of Sydney
Only the main website has been confirmed
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Peking University
Other countries
University
Peking University
Only the main website has been confirmed
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Tsinghua University
Other countries
University
Tsinghua University
Only the main website has been confirmed
View reference →
University of Waterloo
Other countries
University
University of Waterloo
Only the main website has been confirmed
View reference →