University of Pennsylvania

Branding

Guide summary

Logo downloads and an official style-guide PDF

Color palettes

Detailed summary

Penn Red (inferred from web styles)

#990000

Typography

EB Garamond · Roboto

The website uses two typefaces: EB Garamond most often, and Roboto more sparingly for contrast.

Source: Based on the official web identity at branding.web-resources.upenn.edu. Penn Blue: #011F5B. · This summary has not yet been checked against the official documentation. Verify it at the source.

Reference source

Source scope has not been reviewed. Check the original before use.

https://university-communications.upenn.edu/for-the-penn-community/brand-identity

Open reference source →

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