Seoul National University
Guide summary
Five colors including SNU Blue; UI identity guidelines revised in 2021, available as a PDF
Typography
Yoon Gothic 765 · Univers
Designated Korean typeface: Yoon Gothic 765. English: Univers LT Std 55 Roman and 65 Bold. Selected to harmonize with the official logotype; do not alter weight or letter spacing.
Design principles
- Follow color specifications precisely: dedicated colors are an important way to distinguish Seoul National University.
- Spot-color printing is the default; four-color printing is permitted depending on the medium.
- Use the specified Pantone numbers when assigning artwork colors.
Source: Based on the official visual-identity guide at identity.snu.ac.kr. · This summary has not yet been checked against the official documentation. Verify it at the source.
Reference source
SNU's University Identity site provides management guidelines, a PDF, stationery/presentation resources and institutional-signature guidance. It directs users to consult the responsible office for applications outside the guidelines.
institution_brand · 2026-10-26
Review covers the link and resource scope, not every palette or typography claim.