LG

Design guidesBrandingTypography

Guide summary

LG EI Design. Active and Heritage Red, with dedicated EI typefaces

Color palettes

Detailed summary

Brand color (as shown on the card)

#A50034

Active Red

#FD312E

Warm Grey

#F0ECE4

Logo wordmark Grey

#707070

Typography

LG EI Headline · LG EI Text

Two custom LG typefaces, for headlines and body text. LG Smart was used before 2023.

Design principles

Slogan: "Life's Good." (since 2005).

Source: Based on lg.com/global/our-identity and the Oppadu design-system gallery (secondary summary). · This summary has not yet been checked against the official documentation. Verify it at the source.

Reference source

LG's official brand toolkit explains EI forms, responsive expression, layout modes and the EI Lens. This page concerns visual brand expression rather than app-component APIs.

official_guide · 2026-10-26
Review covers the link and resource scope, not every palette or typography claim.

https://www.lg.com/global/our-identity/design-system/

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