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University of Tokyo
Guide summary
A new visual identity established in 2024; Tansei light blue as the university color
Design principles
- The abbreviation UTokyo was chosen to symbolize a university open to the world.
- Uses the Latin alphabet instead of kanji so more people can read it.
- Chooses a modern typeface and Tansei light blue to express a bright, open attitude.
Source: Based on the official visual-identity page at u-tokyo.ac.jp. · This summary has not yet been checked against the official documentation. Verify it at the source.
Reference source
Source scope has not been reviewed. Check the original before use.
https://www.u-tokyo.ac.jp/en/about/visual_identity.html
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