Harvard University

ColorBranding

Guide summary

Crimson, originating from rowing scarves in 1858

Color palettes

Detailed summary

Ink

#1E1E1E

Gold

#C8980E

Indigo

#0A2240

Bluebonnet

#3A56BA

Ivy

#34BD78

Typography

Anziano Pro · Benton Sans

Anziano Pro for the wordmark, with Benton Sans Medium small caps as a secondary typeface. Web and print system fonts are Arial, Georgia and Times New Roman.

Design principles

Never change the color values.
Treat the wordmark as artwork, not typography.
Use no more than two typefaces in a single piece.

Source: Based on the official Harvard Graphic Identity Guidelines PDF (2025). · This summary has not yet been checked against the official documentation. Verify it at the source.

Reference source

Source scope has not been reviewed. Check the original before use.

https://guidelines.hwp.harvard.edu/identity-guidelines

Open reference source →

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