South KoreaCompany
Samsung
Guide summary
One UI. Large typography and circular icons
Color palettes
Detailed summaryBrand color (as shown on the card)
#1428A0
Action Blue(UI)
#2189FF
Secondary Sky
#00B3E3
Secondary Mint
#00C3B2
Typography
Samsung Sharp Sans · SamsungOne
Samsung Sharp Sans for English headings and product names, SamsungOneKorean for Korean, and SamsungOne for English body text.
Design principles
- Logo: simplicity, iconic character and timelessness.
- Color and typography: immersive, dynamic and distinctive.
- Blue is "the North Star that defines our identity."
Source: Cites the brand-identity page at samsung.com/sec, plus the Oppadu design-system gallery (secondary summary). · This summary has not yet been checked against the official documentation. Verify it at the source.
Reference source
Source scope has not been reviewed. Check the original before use.
https://designsystems.surf/design-systems/samsung
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