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South KoreaCompany

Samsung

UI/UXApp design

Guide summary

One UI. Large typography and circular icons

Color palettes

Detailed summary
Brand color (as shown on the card)
#1428A0
Action Blue(UI)
#2189FF
Secondary Sky
#00B3E3
Secondary Mint
#00C3B2

Typography

Samsung Sharp Sans · SamsungOne

Samsung Sharp Sans for English headings and product names, SamsungOneKorean for Korean, and SamsungOne for English body text.

Design principles

  • Logo: simplicity, iconic character and timelessness.
  • Color and typography: immersive, dynamic and distinctive.
  • Blue is "the North Star that defines our identity."

Source: Cites the brand-identity page at samsung.com/sec, plus the Oppadu design-system gallery (secondary summary). · This summary has not yet been checked against the official documentation. Verify it at the source.

Reference source

Source scope has not been reviewed. Check the original before use.

https://designsystems.surf/design-systems/samsung
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