South KoreaCompany
Gmarket
Guide summary
GDS. A color system connected to the Smile series
Color palettes
Detailed summaryBrand color (as shown on the card)
#00C400
Gmarket Blue
#067DFD
Brand Blue (orders and payments)
#0028AC
Main Green, dark shade
#018600
Typography
Gmarket Sans
Brand typeface (SIL OFL) for headings, prices and some buttons. Body text uses Noto Sans KR or a system sans serif.
Design principles
- GDS principles: consistency, scalability and efficiency.
- Reflects the company vision, "We Connect," in the product experience.
Source: Based on gds.gmarket.co.kr and the Oppadu design-system gallery (secondary summary). · This summary has not yet been checked against the official documentation. Verify it at the source.
Reference source
Public GDS guidance includes brand, foundations, components and logo/font downloads. Its displayed update is from 2021; it should not be treated as a complete specification of today's products.
official_guide · 2026-10-26
Review covers the link and resource scope, not every palette or typography claim.
https://gds.gmarket.co.kr/
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